by David LeMieux
Read this article: Investing in UX - On November 1, 2006 [UX Magazine] invested $50,000 of [their] company’s money into a fund consisting of 10 companies [they] felt did a great a job at user experience. [UX Magazine] wanted to test a hypothesis that companies who focus on UX will see it reflected in their stock price. The premise was to invest $5,000 in each company and hold the stock for 1 year. [They] called it the UX Fund.
Very interesting and very awesome.